The more information available regarding elements of successful product innovation strategies, the more able are the managers of Australian industry to meet the challenges and opportunities ofthe international marketplace. To provide some understanding ofthe new product strategies of Australian firms, research was undertaken to determine performance results achieved by 108 firms in their new product programs, to determine whether firms’ performance results are linked to their new product strategies, and to analyze the implicationsfor product innovation management. The results indicate the importance of types of products developed, types of markets sought, technological and production strategies and nature and orientation of the firms’ new product programs as elements of successful product innovation management.
PAGES
285 – 299
DOI
All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.
Issues
Also in this issue:
-
Ryan Jenkins, David Černý and Tomáš Hříbek (eds) Autonomous Vehicle Ethics: The Trolley Problem and Beyond
-
As open as possible, but as closed as necessary: openness in innovation policy
-
Turning sportswashing against sportswashers: an unconventional perspective
-
State secrets and compromises with capitalism: Lev Theremin and regimes of intellectual property
-
In search of an author