This article examines China’s fast-growing Internet market from the perspective of its users in terms of adoption dynamics and usage patterns, using first-hand survey data and extensive background information on China’s Internet. Present users are an elite group whose profile is presented in the article. Barriers to Internet diffusion include mainly resources, speed, and a limitation of online applications. These factors also impact on usage characteristics. Several policy recommendations and emerging trends, such as e-commerce and Internet telephony, are also discussed.