Cyrus C. M. Mody argues, as perhaps no others have, that many of those driving the microelectronics industry in the 1960s and 1970s were ‘square’. This is an odd term, best defined, perhaps, as outstandingly ordinary. The cover of his new book, The Squares, carries a sepia photograph of half a dozen squares of the period, each in anonymous jacket and tie, and all rather more hirsute than they will be now. Your reviewer squirms in recollection of the dundrearies he himself sported in those days. But the cover photo is promoting an IBM 7030 computer and these men, as befits squares, are incidental. This may be the point that Mody is making: the squares are overshadowed by their accomplishments in the development of microelectronics.

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447 – 451
DOI
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Issues
Also in this issue:
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Do AIs have politics? Thinking about ChatGPT through the work of Langdon Winner
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Creating value through service innovation: an effectual design thinking framework
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Health and medical researchers are willing to trade their results for journal impact factors: results from a discrete choice experiment
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The death and resurrection of manuscript submission systems
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Ryan Jenkins, David Černý and Tomáš Hříbek (eds) Autonomous Vehicle Ethics: The Trolley Problem and Beyond
Cyrus C. M. Mody, The Squares. US Physical and Engineering Scientists in the Long 1970s
Book Review