ELECTRONIC TECHNOLOGY AND MANAGEMENT INFORMATION IN AGRICULTURE
Recent developments in electronic technology offer possibilities for management information systems in agriculture, which differ radically from traditional information sources. This paper illustrates how all the elements are now available for an integrated farm office workstation, allowing financial planning and control, livestock and paddock database management, access to large commercial databases, and electronic selling of produce, banking and communications. Although the outlay required for this new technology is small relative to plant and equipment items, adoption by the Australian farming community has been slow. It is argued that the rate of diffusion has been limited more by educational and psychological factors than by the adequacy and cost effectiveness of the new technology. Government and industry initiatives to promote adoption are reviewed.