Given the increasing popularity of the Internet as a medium to convey advertising messages, limited empirical research has been published concerning Internet consumers’ attitudes to advertising on the Internet. This paper investigates consumer attitudes to Internet advertising, and specifically focuses on Internet users’ beliefs and attitudes about Internet advertising. Based on a primary structure of beliefs and attitudes about advertising, the research identified the existence of relationships between Internet users’ attitudes towards advertising and their online experience, and a strong negative attitude to advertising in general and the societal effects of advertising, in particular.
PAGES
199 – 209
DOI
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Issues
Also in this issue:
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Do AIs have politics? Thinking about ChatGPT through the work of Langdon Winner
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Creating value through service innovation: an effectual design thinking framework
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Health and medical researchers are willing to trade their results for journal impact factors: results from a discrete choice experiment
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The death and resurrection of manuscript submission systems
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Ryan Jenkins, David Černý and Tomáš Hříbek (eds) Autonomous Vehicle Ethics: The Trolley Problem and Beyond